Last week it was announced that Zooey is the new spokeswoman for Patene. They released her welcome advertisement and an on set interview. We added the first advertisement and screen captures of the on set interview in our gallery. You can find the official press release below/inside. We can’t wait to see more campaign material!
Feminine, fun-loving Zooey Deschanel, whose signature blunt bangs and quirky vintage wardrobe have inspired style makeovers across the country, is joining Pantene’s growing list of A-list celebrity ambassadors. The Golden Globe and Grammy nominated performer will appear in the brand’s newest campaign supporting the Pantene Beautiful Lengths collection beginning in August 2012. Deschanel will appear in all elements of the brand’s holistic marketing campaign, including TV and print advertising, in-store displays, iMedia and public relations outreach.
“I am so excited to be a part of the Pantene family. Anyone who knows me knows that I am really into hair. I’m a real girly girl and love doing my hair and experimenting with different styles,” said Deschanel. “Being a ‘Pantene girl’ has been a dream of mine since I was a little kid. It is really amazing to be representing the Pantene Beautiful Lengths Collection, the products are fantastic and Pantene also supports the Pantene Beautiful Lengths program which is a wonderful cause. Pantene is helping to provide confidence and beautiful real-hair wigs to women who have lost their hair due to cancer treatment; you can’t put a price on that.”
Deschanel is well-known for her indie band She & Him and her roles in 500 Days of Summer and Elf. Recently, Deschanel stole all of our hearts with her hilariously loveable portrayal of Jess, the leading lady in FOX’s smash hit, New Girl. Deschanel’s talents don’t end there; she is also a co-creator and frequent contributor to the popular lifestyle blog Hello Giggles that provides funny, trendy, and inspirational content for thousands of readers every day.
“Zooey is such a great fit for Pantene,” commented Kevin Crociata, Marketing Director of North American Hair Care at Procter & Gamble. “Her captivating personality and distinctive beauty make it hard not to like and relate to her. She is a breath of fresh air for the brand as she perfectly fits the fun side of Pantene. Additionally, her signature long, healthy looking hair is right on target for the Pantene Beautiful Lengths Collection, a line designed to give breakage protection to help women achieve long, strong hair.”
The Pantene Beautiful Lengths collection includes Pro-V keratin protection formulas that help prevent breakage and split ends to help women grow their hair longer*. The collection offers a shampoo, conditioner, and 2-in-1 as well as two stylers and one treatment that provide additional options for smoothing, strengthening**, and frizz control. In addition, Pantene will donate over $1,000,000 to create wigs for women fighting cancer.
This entry was posted on Wednesday, May 2nd, 2012 at 8:12 am and is filed under Gallery, Patene, Videos. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
Corey John Strain on May 17th, 2012
I just want to say that, your amazing. I don’t know how you do what you do but its simply because your…. amazing. I wish we could have met before you got famous, just so we would be able to be good friends. I believe we are a lot alike. Sounds stupid to read im sure. Your probably like… this kid thinks he knows me pahaha, haha. ha. Anyway. Your so amazing because you do what you want, and your different than most everbody, and you can pull it off so well with your confidence. And your wierd, or in other words like i said not like other people. To sum it all down, your just Fun. I like that so much about you. Your movies are the best, you have great character, you have great music. Your music symbolizes, Happiness, and how it should be played out, and fun. I feel like, just by looking in your eyes, that you have all the life in the world, in your eyes. thats how i can tell your just like me, by looking in your eyes, the way act or look at people or carry about your self. I know you probably think im crazy for saying i can read your eyes. but i can, with everybody. But yours, im just drawn too. Somehow, its not your looks, its not just because your music and movies, although its part of it. its you, how i can somehow get sense of how You are in person. Although, itd be amazing to Really see your eyes in person, thatd be great. It’d be great just to spend time and be good friends with you. Or to just simply call you and have a conversation. Thats what i would want more than ever, just a phone call. But, hahaha, who am i kidding, you probably wont even read this comment. And the thought in the back of your head is probably ha, this kid thinks if he were to say that, he’d get noticed..no lol this is just the only way i know to contact you though. And even if you dont read this, it feels good to let it out. If you do, my email is firstname.lastname@example.org. Agh, what would also be soo cool would be to be in your band, or group or whatever. I play giutar haha but youve already got a guitarist oh well…. Still, itd be cool. Well alrighty then, I could go on forever but whats the point unless i were to get a reply. Hope you have time in the world to read this Zooey. Good bye